We are excited to share some new foundation options for darker skin tones, with new innovations that make finding your perfect shade easier than ever! Choosing the right foundation is a matter of matching your undertone, the shade of your skin, addressing your texture and getting the right amount of coverage for your individual needs. Look for something that smooths out your skin tone but doesn’t change it. The best place to test for the right color is the jaw line. How often have you left the store only to find that you don’t like the way the foundation looks in natural light?
Here’s a list of companies that offer Technology To Help you Find the Right Foundation
Bareminerals: Download the Made-2-Fit app, follow a few easy steps, one of which is to take a picture of your skin, and they will create a custom foundation for you in your perfect shade. Price is $49.
Drop by the mall and try out LANCOME Le Teint Particulier. They scan your face to ID tones, then it creates a formula for you they can mix on the spot. This is the most expensive option at $80.
Sephora Color IQ
Sephora’s has similar technology in their store. Each location has a beauty device that will scan the surface of your skin, actually taking a picture that focuses on the skin’s physiology, to offer a more accurate reading of color. After the photo is taken, you are given several options to try in store.
Fenty Beauty: No app yet, but sign up for emails and receive a free pro filt’r primer and foundation sample pack.
Alima Pure: Again no app, but a ton of option for darker skin tones. This satin matte foundation comes in 45 hues at a price of $28. You can order a set of 10 samples for $24 which comes with a brush so that you can try several shades before committing to 1. (www.alimapure.com)
Other options you may want to try out include Make up For Ever, NARS Velvet Matte Skin Tint available in 12 shades, Black Up Matifying Fluid Foundation, Iman Cosmetics Second to None Stick Foundation (14 shades,) Fenty Beauty, Georgio Armani Luminous Silk Foundation or MAC Mineralize Moisture SPF 15 Foundation.